Maximize Your Bakery Profits with Strategic Pricing | Episode 3

In this episode of the Bread Winner Podcast, host Caroline Bower explores effective strategies for pricing your bakery products. Caroline explains why offering discounts to friends or family can devalue your products and shares practical tips on setting and adjusting prices for a sustainable and profitable business. Discover the importance of utilizing tools like the Cake Cost app and engaging in market research, and learn about pricing psychology and how to communicate product value to customers. Get actionable insights on bundle pricing, special offers, and maintaining professionalism to build long-lasting customer relationships.

01:10 Understanding Effective Pricing

02:15 Calculating Your Prices

04:37 Using Market Research

07:55 Psychology of Pricing

10:21 Handling Critiques and Adjusting Prices

16:00 Communicating Value to Customers

16:56 Special Offers and Customer Engagement

17:51 Conclusion and Final Thoughts

Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery!

Links to things we talked about: https://www.cakecost.net/

Caroline Bower Instagram:   / carolinebower_sourdough  

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